Initial idea consideration

This was the previous logo

Process for making making the animated logo

The animated logo

This project was a redesign. I wanted to create a logo that embodied both animation and Scotland. The old logo for the Scottish Animation Network lacked any interest and was a simple wordmark that didn't fully represent animation or Scotland.
The new mark is a recognisable hidden element logo of two keyframes crossing to create the Scottish flag. Its colour pallet is modern and sophisticated. 
Date:
August 2019
Client:
Scottish Animation Network
Role:
Designer and animator

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