Net Zero Scotland is the Scottish Government initiative that supports Scotland's 2045 net zero goals. They raise awareness of the climate crisis, the need to strive for net zero as fast as possible and highlight Scotland's efforts to do so. They asked myself, 2D Workshop and Leith to create two short social media videos on climate change and net zero.
Role: Animation & Asset creation
Client: Net Zero Scotland/2D Workshop
Collaborators: Leith, 2D Workshop
Client: Net Zero Scotland/2D Workshop
Collaborators: Leith, 2D Workshop
Net Zero felt that the content of these film could be seen as upsetting so a decision was made to use Net Zero's own branding guidelines in a way that create a simple, clean and bright look that inspired optimism instead or pessimism. The Script for one film emphasised a central circular element in each shot that was to be emblematic of the Net Zero logo.
The films were intended for use on both social media and Youtube. For the best results on all platforms three versions of both films were created. 16:9, 1:1 and 9:16. This was an important consideration for production as all assets had to be contained within the smallest 1:1 aspect ratio to allow me to make the additional two aspect rations without cutting out important information.
This was easier for the climate change film as the circular considerations means that most key animation was already localised to that circle. More changes were made to the compositions of the net zero film for each aspect ratio.
+487.5% increase of views
The climate change film has 23.5K views on twitter which is substantially more than surrounding media content shared by Net Zero which usually produces numbers between 1000 and 4000 views.
"Abi is always a pleasure to work with. She is understandably creative in her professional approach to both the content of work as well as problem solving. When working with Abi I am filled with a confidence in her ability to complete projects with flourish, flare and always to deadline. You can rely on her judgement, something that has obviously been sharpened through time with varied experiences on multiple projects. I will always look for ways to work with Abi."
- Anthony Lee, 2D Workshop
