Bella & Duke were looking to create an explainer video that described the journey of their raw dog food - from ingredient sourcing, production, packing, delivery and finally serving.
CLIENT: Bella & Duke Ltd.
ROLE: Asset creation, storyboarding, animation
ROLE: Asset creation, storyboarding, animation
![](https://cdn.myportfolio.com/a7dcc6d5ac1134b2d40ac6d1c5552304/15023ab9-b16b-4924-8f54-75216832c8e1_rw_1920.png?h=dca9f69225fba2eaf1ade713e1a31cd9)
![](https://cdn.myportfolio.com/a7dcc6d5ac1134b2d40ac6d1c5552304/526d3aa4-741c-404a-a20f-57d0368c1d7a_rw_1920.png?h=2ae37534bcc47d12febd7946e0991c09)
![](https://cdn.myportfolio.com/a7dcc6d5ac1134b2d40ac6d1c5552304/998242d9-3214-427d-9cd3-36e9c743da1d_rw_1920.png?h=f35c8e175d889aaac5069660fefc4586)
![](https://cdn.myportfolio.com/a7dcc6d5ac1134b2d40ac6d1c5552304/40c8fc9a-baee-413c-803f-6eaedeefd6f5_rw_3840.png?h=f8ad58bb4dd7a983987342bb16d46e68)
To develop this film we opted to create a pitch bible with visual direction options for the client. I presented three options to choose between that offered differences in price, style and time commitment.
Once the style was chosen I created the assets to match the boards the client provided.
![](https://cdn.myportfolio.com/a7dcc6d5ac1134b2d40ac6d1c5552304/28072c91-fba1-49cf-be94-9bb3fc145a26_rw_3840.png?h=c6dc17341fb7b8625a806575baa758b6)
Production utilised a mixture of cel animation and motion graphics to achieve the final look. Motion graphics to give the info-graphics that smooth readability and cel animation to give the dog a better sense of life.
![](https://cdn.myportfolio.com/a7dcc6d5ac1134b2d40ac6d1c5552304/57a602be-9e6e-44ee-8de8-dc8d51b2af92_rw_1920.png?h=c05f1f2aaa527e4dd9c1e7b30405bcce)
![](https://cdn.myportfolio.com/a7dcc6d5ac1134b2d40ac6d1c5552304/17d3b656-8177-4f9e-a981-17b35ccee6b0_rw_1920.png?h=41a9785ac60c14b9bc9d15962cd86558)
![](https://cdn.myportfolio.com/a7dcc6d5ac1134b2d40ac6d1c5552304/3ca3db4e-eca5-499f-bee7-01f5b719c19f_rw_3840.png?h=e92bdf4e72825327e719007a9ee16677)
1.5K YOUTUBE VIEWS
The promotional video went live on Bella & Duke's Youtube channel and has accrued more than 1.5k views.
Bella & Duke were using this project as a litmus test for including animated content in their branding suite. Since the launch of this video animation has become a key part of their digital branding.