Keeping Scotland Safe was a social media campaign run by the Secretary of State for Scotland. We created an animated video to promote policy changes in particular border and cyber security and relations with the UN and NATO.
CLIENT: Office of the Secretary of State for Scotland
ROLE: Visual direction, asset creation, storyboarding, animation, editing
ROLE: Visual direction, asset creation, storyboarding, animation, editing
One consideration for the art direction
Typography concept
Typography concept
The direction for this film was metaphorical portrayal of policy. In order to strike a balance between the weight of the information being provided and the friendliness of the medium. Animation was chosen for this reason and also to allow for conversations about security without jeopardising it.
A lot of pre-production time was spent choosing an appropriate quantity of metaphor to use. We looked at several directions before choosing the one beneath as it felt the friendliest.
During production every effort was made to keep the animation on brand, with correct information and to avoid the use of upsetting visuals. Storyboards and animatics were updated regularly before production could begin on the final animation.
58.3K VIEWS, 272 COMMENTS AND 252 REACTIONS
The animation was launched on the Scotland Office's Facebook page where it has been viewed over 58.3K times.
With 272 comments and 252 reactions, the animated video easily out-performed the surround live-action content. Which often only attracted 1K viewership.
